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Estimado Joao,

obrigado!

The point is CDPs are simply built for building user profiles.

(Web) Analytics tools are built for analyzing user behaviour on websites and apps.

Both have to comply with GDPR (=user consent required), but that is a different battlefield and a legal question. I was simply talking about their capabilities with no regards to legal barriers.

Best,

Lukas

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Lukas Oldenburg
Lukas Oldenburg

Written by Lukas Oldenburg

Digital Analytics Expert. Owner of dim28.ch. Creator of the Adobe Analytics Component Manager for Google Sheets: https://bit.ly/component-manager

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