So how many Users do these evil Ad Blockers kill? A Checklist & Guide for Comparing Apples to Apples

Part II of “Ad Blockers & Server-Side Tracking”

“How much does that Analytics data actually differ from the ‘real’ data?”

So will the ‘real data’ please stand up?

How to Compare Analytics and “Real” Data: The Basics

Wait? You are saying an Order/Transaction in Adobe/Googe Analytics is not the same as an Order in Magento/Navision/Shopify/Hybris/SAP/ YourShopOrERPSystem???

Comparing Analytics Apples to ‘real’ Apples

Comparing Revenue to Revenue: Stop it already!

Up next:

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Digital Analytics Expert. Owner of dim28.ch. Creator of the Adobe Analytics Component Manager for Google Sheets: https://bit.ly/component-manager

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Lukas Oldenburg

Digital Analytics Expert. Owner of dim28.ch. Creator of the Adobe Analytics Component Manager for Google Sheets: https://bit.ly/component-manager