Video: How to Create Metrics that Count once per Visit or Visitor in Adobe Analytics

Counting something per Hit, per Visit or per Visitor leads to hugely different results

Don’t use the “Record Once per Visit” Setting for a Success Event

The video also shows why the “Record Once per Visit” Setting in the Success Events Admin interface should be avoided: It causes the Event to be counted only the first time it is set in a Visit which is, in 99% of the cases, not what you want.

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Lukas Oldenburg

Lukas Oldenburg

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Digital Analytics Expert. Owner of dim28.ch. Creator of the Adobe Analytics Component Manager for Google Sheets: https://bit.ly/component-manager