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Lukas Oldenburg
Lukas Oldenburg

554 Followers

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Published in

The Bounce

·Nov 26

Firestore Tip 6: Automatically Sync Firestore Documents to BigQuery

Including a Video Demo — Firestore is great for handling application logic, BigQuery is great for data analysis. The third episode of my series with Firestore tips shows a convenient way to get both. I have this tool, the “Adobe Analytics Component Manager for Google Sheets”. Clients across the whole world use it to make…

Firestore

7 min read

Firestore Tip 6: Automatically Sync Firestore Documents to BigQuery
Firestore Tip 6: Automatically Sync Firestore Documents to BigQuery
Firestore

7 min read


Published in

The Bounce

·Nov 20

Check all your Adobe Analytics Dimensions and Metrics regularly and send a Trend Summary to Slack

Easily keep tab on relevant changes to your data — This year has been my ten-year anniversary with Adobe Analytics. For all those years, there was always one thing I wanted. But I was always too lazy to get it done. It was something rather primitive. “The ‘Search within Category’ feature usage has gone down mightily in the last week…

Adobe Analytics

4 min read

Check all your Adobe Analytics Dimensions and Metrics regularly and send a Trend Summary to Slack
Check all your Adobe Analytics Dimensions and Metrics regularly and send a Trend Summary to Slack
Adobe Analytics

4 min read


Published in

The Bounce

·Oct 30

Adobe Customer Journey Analytics: My Top 10 Wishes and Highlights

A look at substitutes for Data Warehouse, Data Feeds, Alerts, User Stitching, Analytics 4 Target, and more — Have you delved into Customer Journey Analytics (CJA) yet? I finally did this year. And I discovered plenty to admire — but also some obstacles that Adobe should tackle before I’d migrate clients from Adobe Analytics (AA) to CJA. Curious about the highlights and challenges? Here’s my personal rundown.

Adobe Analytics

14 min read

Adobe Customer Journey Analytics: My Top 10 Wishes and Highlights
Adobe Customer Journey Analytics: My Top 10 Wishes and Highlights
Adobe Analytics

14 min read


Published in

The Bounce

·Oct 25

When Bots start doing Human Work, but Adobe Analytics still treats them like Bots…

A couple of months ago, Adobe migrated the (hardly useful) Bot Reports to the Analysis Workspace interface. Maybe they also updated some of the Bot Filtering logic since then, because the number of Bots identified seems higher than in the past, maybe it is just another real Bot rush. Still…

Adobe Analytics

4 min read

When Bots start doing Human Work, but Adobe Analytics still treats them like Bots…
When Bots start doing Human Work, but Adobe Analytics still treats them like Bots…
Adobe Analytics

4 min read


Published in

The Bounce

·Aug 18

Firestore Tips 3-5: Properties any Document Needs & Handling Concurrent Document Updates

How to securely update keys and increment numbers “atomically” — Imagine two people writing a message on the same piece of paper, at the same time, without seeing each other’s message until after they are done. The outcome will likely be an illegible mix. Similar things can happen in Firestore if you don’t handle concurrent document updates properly. …

Firestore

7 min read

Firestore Tips 3–5: Properties any Document Needs & Handling Concurrent Document Updates
Firestore Tips 3–5: Properties any Document Needs & Handling Concurrent Document Updates
Firestore

7 min read


Published in

The Bounce

·Aug 14

Firestore Tips #1 & #2: How to Play God in Firestore, and Firestore vs. SQL

Plus: Why going against the alphabet makes queries easier — Long before Firestore made it into the toolkit of Google Tag Manager’s Server-Side offering, it was a powerful document database. Working with Firestore for some years now, I want to share simple tips that may help you avoid the same mistakes I made. …

Firestore

8 min read

Firestore Tips #1 & #2: How to Play God in Firestore, and Firestore vs. SQL
Firestore Tips #1 & #2: How to Play God in Firestore, and Firestore vs. SQL
Firestore

8 min read


Published in

The Bounce

·Jul 29

Piwik Pro’s World of Privacy Settings

From “Anonymous Tracking Mode” to Session ID (now “Session Hash”), and: Can you actually track with a Session Cookie only? — The original aim: Track users with only one Session Cookie to comply with certain GDPR interpretations. That started an intriguing journey through the various privacy mechanisms of Piwik Pro. What is “anonymous” about the “Anonymous Tracking Mode”? What is the difference between the Session ID and the Session Cookie? …

Piwik

11 min read

Piwik Pro’s World of Privacy Modes
Piwik Pro’s World of Privacy Modes
Piwik

11 min read


Published in

The Bounce

·Jul 12

Leveraging your TMS & Adobe Analytics to Monitor Adobe Target, ECID & other Services

Part II of “When you need to wait, you better know for how long” — In part I, we looked at examples why it is important to measure the performance of services your Analytics tracking depends on. In part II, we show how to implement that. Do you have my must-have performance metric in your tracking setup? We’ll demonstrate the Tag Management part via Tealium…

Adobe Analytics

13 min read

Leveraging your TMS & Adobe Analytics to Monitor Adobe Target, ECID & other Services
Leveraging your TMS & Adobe Analytics to Monitor Adobe Target, ECID & other Services
Adobe Analytics

13 min read


Published in

The Bounce

·Jul 9

Monitor Services your Analytics depends on — with your Analytics (e.g. Adobe Target & Analytics)

Part I of “When you need to wait, you better know for how long” — What do you do when your AB testing tool starts delivering experiments a second later? Nothing. Because you likely won’t notice. Why you need to monitor the services your web analytics depends on. Real examples! In well-functioning societies, people trust each other. Without trust, even money would simply be colorful…

Web Analytics

9 min read

Monitor Services your Analytics depends on — with your Analytics (e.g. Adobe Target & Analytics)
Monitor Services your Analytics depends on — with your Analytics (e.g. Adobe Target & Analytics)
Web Analytics

9 min read


Published in

The Bounce

·Jun 27

Comparing Adobe Analytics, Google Analytics, and Piwik Pro by Emotional State During Usage

Let’s talk about Feelings — Who came up with the nonsense that we should decide based on data, not emotions?! Not me! …

Google Analytics

9 min read

Comparing Adobe Analytics, Google Analytics, and Piwik Pro by Emotional State During Usage
Comparing Adobe Analytics, Google Analytics, and Piwik Pro by Emotional State During Usage
Google Analytics

9 min read

Lukas Oldenburg

Lukas Oldenburg

554 Followers

Digital Analytics Expert. Owner of dim28.ch. Creator of the Adobe Analytics Component Manager for Google Sheets: https://bit.ly/component-manager

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