Why creating or modifying Events via the GA4 Admin section should only be last resort — Recently, I got to spend some time with some really nice Digital Analysts from one of those Google-only monolith agencies. At some point, we got to the topic of vendor tunnel blindness — when you are sticking to your current vendor, not looking left or right, as if there were…

Account usage and Workspace stats, editing eVars, props, Succcess Events are now free — Cleaning up Adobe Analytics components and workspaces in a data-driven manner, keeping an eye on login & workspace viewing trends over time, managing multiple Virtual Report Suites’ Curated Components in an efficient manner, harmonizing duplicate segments & calculated metrics, replacing a dimension, segment or metric by another one everywhere —…

The classic Adobe Analytics implementation has some concepts that need some practice to get used to. Some of them can be discarded altogether and make your implementation a lot easier. My favorite: linkTrackVars and linkTrackEvents. I would bet that anybody who has done an AA implementation has had bugs because…

New Adobe Analytics “Report Suite Editor” — Need to deactivate 500 Success Events in 15 Report Suites at once? Want to finally get those names, descriptions and settings of your eVars and props streamlined across Report Suites after you identified all the “Multiples”? …

Automated QA of Data Collection, Part 3 — In the last part of this series, we use a Server-Side TMS to get past the limitations of common testing solutions. We are finally able to QA our Data Layer against the real world, and in a non-obtrusive way. Curious how much that setup costs? Want to take a look…

Automated QA of Data Collection, Part 2 — Part 1 looked at common issues of contemporary solutions for data collection QA. Part 2 will now show how you can use two of the most popular packages out there for testing of any kind, Mocha and Chai, together with a Tag Manager (Tealium) to quickly define and test hundreds…

Automated QA of Data Collection, Part 1 — The futile (?) dream of many Digital Analytics/Tag Management/Data Collection specialists: a tracking implementation where every measurement point in any technical constellation is automatically validated against non-trivial, up-to-date rules and serves you errors on an actionable silver plate: Perfect, automated QA of data collection (aka “tracking”). …

Adobe Launch, Tealium, and GTM Examples — JSDoc is the de-facto standard of JavaScript code documentation. For professional developers, it is just normal to use it. In the Analytics community with its often self-taught Tag Management gurus & “quick-fix” hackers, JSDoc is still rare. …

How to replace components everywhere and harmonize your duplicate segments & metrics along the way — How to harmonize duplicate segments or metrics and retire deprecated dimensions for good by replacing Adobe Analytics components in any workspace, segment or calculated metric definition — with a few clicks. We have all been there. You have a training session with your Adobe Analytics users. …