Ad Blockers and Server-Side Tracking, Part 1: The Ever More Challenging World of Client-Side Tracking

A Wealth of Technologies Impeding (ITP) or Blocking Your Trackers

Ad Blockers — good or bad?

Ad Blockers ultimately lead to less, not more tracking transparency

Spears of Equal Length

The Less Obvious Consequences of Ad Blockers for Your Data

2. Ad Blockers Make Your Ads Look Better

3. More unblocked data to report on will also make your partners happier



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Lukas Oldenburg

Lukas Oldenburg


Digital Analytics Expert. Owner of Creator of the Adobe Analytics Component Manager for Google Sheets: